Speedy Alka-Seltzer says, "Hi, kids! Of course you remember me!"
Have you ever been surprised by the things you've got rattling around in your head ... things that serve no good purpose, you haven't thought about in years, but -- whoa! -- they suddenly appear?
For example, if you are more than 45 years old, I'll bet you a coffee at MarShaTes that if I were to say, "Winston tastes good," you would answer back instantly "...like a cigarette should."
That's because of years of advertising exposure, in print, on radio, on TV. The "Winston tastes good" campaign began in 1954 and featured those words in a catch phrase and a jingle in every medium then known to Madison Avenue. Can you still sing the jingle? I bet you can. I know I can. (Remember the jingle's double drumming -- "Winston tastes good like a (beat, beat) cigarette should"?)
That's what comes of encountering something countless times with different senses. (We'll talk another time about the power of memorable smells.)
So here, to amuse or frighten you, is a chance to dust off some things you've been carrying around for years. Complete these ad phrases or jingles. The answers are below.
- Promise her anything, but give her…
- When it absolutely, positively has to be there…
- You'll wonder where the yellow went…
- A silly millimeter…
- You're in good hands…
- It takes a licking…
- Sometimes you feel like a nut…
- Hot dogs, Armour hot dogs, the dogs kids…
- Hey, Mabel! …
- I'd walk a mile for a…
- See the USA in your…
- If I have but one life to live…
- You can trust your car to the man…
- Taste that beats the others cold…
- Silly rabbit! Trix are…
- The best part of waking up…
- Plop, plop, fizz, fizz…
- Good to the last…
- I'm coo-coo for…
- Mama mia, that's a…
- Brylcreem – a little dab'll…
- Dude, you're getting a…
- GE – we bring good things…
- In the valley of the jolly – ho, ho, ho…
Here are the answers:
Promise her anything, but give her…
...Arpege (Arpege perfume, first used in 1927)
When it absolutely, positively has to be there…
...overnight (Federal Express, 1979)
You'll wonder where the yellow went…
...when you brush your teeth with Pepsodent (Pepsodent toothpaste, 1953)
A silly millimeter…
…longer (Chesterfield cigarettes, late 1960s)
You're in good hands…
…with Allstate (Allstate insurance, 1950)
It takes a licking…
…and keeps on ticking (Timex watches, 1950s)
Sometimes you feel like a nut…
...Sometimes you don't (Almond Joy candy, 1970s)
Hot dogs, Armour hot dogs, the dogs kids…
…love to bite (Armour hot dogs, 1960s)
Hey, Mabel! …
…Black Label! (Carling's Black Label beer, 1949)
I'd walk a mile for a…
...Camel (Camel cigarettes, 1921)
See the USA in your…
...Chevrolet (Chevrolet jingle from the 1950s)
If I have but one life to live…
...Let me live it as a blonde! (Clairol, 1960)
You can trust your car to the man…
…who wears the star (Texaco gasoline, 1940s)
Taste that beats the others cold…
...Pepsi pours it on (Pepsi jingle, 1967)
Silly rabbit! Trix are…
…for kids (Trix breakfast cereal, 1969)
The best part of waking up…
…is Folger's in your cup (Folger's coffee, 1980s)
Plop, plop, fizz, fizz…
…Oh, what a relief it is. (Alka-Seltzer, 1960s)
Good to the last…
…drop (Maxwell House coffee, 1917)
I'm coo-coo for…
...Cocoa Puffs (Cocoa Puffs cereal, 1970s)
Mama mia, that's a…
…spicy meatball (Alka-Seltzer, 1970s)
Brylcreem – a little dab'll…
…do ya (Brylcreem hair cream, 1950s)
Dude, you're getting a…
…Dell (Dell computers, 2000)
GE – we bring good things…
…to life (General Electric, 1979)
In the valley of the jolly – ho, ho, ho …
…Green Giant (Green Giant foods, 1960s)
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